The famous former boxer Mike Tyson has opened a coffee shop in Amsterdam's Spuistraat called; TYSON 2.0. For 56-year-old Tyson, who is a cannabis-lover himself, it is a dream come true. The coffee shop will offer selected TYSON 2.0 branded products, accessories and other innovative cannabis goods and a premium consumer lounge.
” The opening of the café and lounge space in Amsterdam marks the company's first entry into Europe, further cementing the brand's rapid growth and success.”
It is known that Iron Mike himself has been using marijuana for many years, and it helped him alot he says. “I have fought at the highest level for over 20 years. To calm the nerves and take away the pain of two operations, among other things, I started using cannabis,” he explained earlier.
According the press release the new Coffeeshop TYSON 2.0 of 1,200 m² will be one of the largest of its kind and is centrally located at Spuistraat 222, conveniently located near Soho House and the W Hotel and within walking distance of Central Station. Dressed in the brand's signature color palette of red and black with exposed brick walls and light oak furnishings to create a cozy and inviting atmosphere, the coffee shop will also include a lounge where guests can experience the TYSON 2.0 brand and product offerings. The store will also feature a glass bar designed in collaboration with TYSON 2.0's partner Stündenglass and guests will be able to purchase Futurola, Gpen and Stündenglass merchandise on site.
''Here fans can enjoy my favorite products. I've tasted and tested them all and can't wait to share some of my most loved products with Europe.”
“Opening our first coffee shop in Amsterdam is a dream come true,” said Mike Tyson, co-founder and Chief Brand Officer of TYSON 2.0 in the press release. “The Coffeeshop TYSON 2.0 will immerse fans in a complete experience where they can enjoy my favorite TYSON 2.0 products as I do. I've tried and tested them all and can't wait to share some of my most loved and undefeated products with Europe.”
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